What makes you think this method won't generate long-term sales? Unless I'm misunderstanding what you mean by that, your prediction runs counter to my experience and the experience of other information product vendors I've had discussions with.
(Although your suggested method definitely works too.)
The thing is I'm NOT saying he cant also back-end his current customers BUT......
That's not what he's optimising for.
My method below will spread that 100,000 over the year and add a nice chunk to it.
Its really all about what you optimise for... I'll release some case studies pretty soon with real numbers so you can properly wrap your head around the concepts, but I hope you understand so-far.
I think I may have been able to wrap my brain around the basics, yes. :)
My question, however, was not "does your method work?" but "can you show that Nathan's method has the results you claim it does?" - ie a quick burst of sales then severely limited back-end?
Comments
What makes you think this method won't generate long-term sales? Unless I'm misunderstanding what you mean by that, your prediction runs counter to my experience and the experience of other information product vendors I've had discussions with.
(Although your suggested method definitely works too.)
The thing is I'm NOT saying he cant also back-end his current customers BUT......
That's not what he's optimising for.
My method below will spread that 100,000 over the year and add a nice chunk to it.
Its really all about what you optimise for... I'll release some case studies pretty soon with real numbers so you can properly wrap your head around the concepts, but I hope you understand so-far.
I think I may have been able to wrap my brain around the basics, yes. :)
My question, however, was not "does your method work?" but "can you show that Nathan's method has the results you claim it does?" - ie a quick burst of sales then severely limited back-end?