This is actually valuable and useful feedback for any information product authors out there (which includes me, sometimes).
Some people just want a physical thing. It might be irrational to want a physical thing, but if not getting a physical thing is holding them back from giving you money, it doesn't really matter how irrational you think they are.
I've heard this in other venues too, usually accompanied by "so I started offering one, and I made a startling amount more money".
Question, Swizec - would you pay $39 for a physical copy of the book? That would cover printing costs and (just about) the additional labour.
(Of course, it's also a valid decision on the part of the business owner to say "well, I don't want to provide a physical thing: it's too much hassle". Maximising profit is not always the ideal route.)
Comments
This is actually valuable and useful feedback for any information product authors out there (which includes me, sometimes).
Some people just want a physical thing. It might be irrational to want a physical thing, but if not getting a physical thing is holding them back from giving you money, it doesn't really matter how irrational you think they are.
I've heard this in other venues too, usually accompanied by "so I started offering one, and I made a startling amount more money".
Question, Swizec - would you pay $39 for a physical copy of the book? That would cover printing costs and (just about) the additional labour.
(Of course, it's also a valid decision on the part of the business owner to say "well, I don't want to provide a physical thing: it's too much hassle". Maximising profit is not always the ideal route.)