This is interesting. I've been following along with Nathan's posts for a while.
I checked the new website design (http://nathanbarry.com/webapps/). I love the focus on copywriting. My first reaction is that it lacks a strong visual hierarchy. Everything is blue and the call to actions (price circles) blends in with the rest of the page. Whereas in the previous design, the pricing/buttons were more obvious with the vertical table grid design.
The main difference is that package descriptions have been expanded significantly, which is great. It's no longer just bullet points + price.
More copy is always better.
But by not having a compact table with the 3 package options, it makes comparing the packages harder.
I'm curious if this is why the sales increased? It seems to have obscured the notion that it's an ebook that optionally comes packaged with extras. It is now sold primarily as a complete course of ebook+videos+resources with a secondary option of just buying the book.
That seems to be a big change in the focus of the product/marketing rather than just a simple pricing change on the book itself.
Comments
This is interesting. I've been following along with Nathan's posts for a while.
I checked the new website design (http://nathanbarry.com/webapps/). I love the focus on copywriting. My first reaction is that it lacks a strong visual hierarchy. Everything is blue and the call to actions (price circles) blends in with the rest of the page. Whereas in the previous design, the pricing/buttons were more obvious with the vertical table grid design.
The main difference is that package descriptions have been expanded significantly, which is great. It's no longer just bullet points + price.
More copy is always better.
But by not having a compact table with the 3 package options, it makes comparing the packages harder.
I'm curious if this is why the sales increased? It seems to have obscured the notion that it's an ebook that optionally comes packaged with extras. It is now sold primarily as a complete course of ebook+videos+resources with a secondary option of just buying the book.
That seems to be a big change in the focus of the product/marketing rather than just a simple pricing change on the book itself.