To be fair, if I had to guess, I think the measurement of interest is for American translation of said app already in development (or developed) by some Chinese devs. If anything I'm kinda impressed at the production quality; can't seem to find anything about the developers though.

As a person with some experience with mocap data analysis, the ad copy is mildly furiating (http://getmaoapp.cn/en/how-it-works/). But I suppose they do what they gotta do to impress the clientele.