But are there really a lot of pageviews? Not from the site owners'point of view. On my Tumblr, I've had posts that get thousands of "likes" and reblogs, yet the Google Analytics counter reads maybe a 100 pageviews in that time period. This is of course because my posts were engaged by users on the dashboard.
The upshot of the dashboard dynamic is that users, at least in my case, dont have much of an incentive to create beautiful permanent sites...just like i dont generally care what my Twitter profile page looks like. The dashboard dynamic also affects the content I put out...I haven't done a scientific analysis, but I would wager that my vertically oriented photos are almost always "liked" more than my landscape-oriented photos...not because they are better, but because vertical photos dominate the dashboard screen area.
And so unless the dashboard is a gold mine of ad revenue, it's hard to see how this will improve Yahoo's bottom line without some extremely clever engineering and design...but not only that, Tumblr's social interaction model is not as addictive as it is on Twitter and Gacebook...less interactions means less data.
This isn't a knock on the Tumblr team...I would love it if they're able to continue the service with a big pocketed owner...the service really changed the way I think about blogging and content workflow...so props to them for making a beloved product
>but not only that, Tumblr's social interaction model is not as addictive as it is on Twitter and Gacebook...less interactions means less data.
I think the tags people use on their posts could go a long way to serving relevant ad content in dashboard or outside of it. Also from looking around on some blogs on tumblr,I see that people seem to mostly focus on a core group of topics they're generally interested which I can see going a long way with serving relevant ads.
Engineering wise, since blogs are so customizable that may have some challenges, but I can see an automatic "ad-injector" take the same format as the posts on a persons feed (that can't be edited in the style editor), and insert itself (based on w/e factors such as how many posts, page views, type of content,etc). From talking with a recruiter last summer, that may be something much more fun for devs to tackle than trying to redo their backend.
I'm wondering if this goes through, what could do to the start up ecosystem in NYC (assuming freshly minted devs won't want to twiddle their thumbs for too long)?
Comments
Pageviews. Lots of them.
Of course, Tumblr has no revenue, but when has that ever mattered in acquisitions? :)
It'd make a h*ll of a lot more sense than the summly acq. Hopefully the core tech tumblr uses isn't just a 3rd party.
But are there really a lot of pageviews? Not from the site owners'point of view. On my Tumblr, I've had posts that get thousands of "likes" and reblogs, yet the Google Analytics counter reads maybe a 100 pageviews in that time period. This is of course because my posts were engaged by users on the dashboard.
The upshot of the dashboard dynamic is that users, at least in my case, dont have much of an incentive to create beautiful permanent sites...just like i dont generally care what my Twitter profile page looks like. The dashboard dynamic also affects the content I put out...I haven't done a scientific analysis, but I would wager that my vertically oriented photos are almost always "liked" more than my landscape-oriented photos...not because they are better, but because vertical photos dominate the dashboard screen area.
And so unless the dashboard is a gold mine of ad revenue, it's hard to see how this will improve Yahoo's bottom line without some extremely clever engineering and design...but not only that, Tumblr's social interaction model is not as addictive as it is on Twitter and Gacebook...less interactions means less data.
This isn't a knock on the Tumblr team...I would love it if they're able to continue the service with a big pocketed owner...the service really changed the way I think about blogging and content workflow...so props to them for making a beloved product
>but not only that, Tumblr's social interaction model is not as addictive as it is on Twitter and Gacebook...less interactions means less data.
I think the tags people use on their posts could go a long way to serving relevant ad content in dashboard or outside of it. Also from looking around on some blogs on tumblr,I see that people seem to mostly focus on a core group of topics they're generally interested which I can see going a long way with serving relevant ads.
Engineering wise, since blogs are so customizable that may have some challenges, but I can see an automatic "ad-injector" take the same format as the posts on a persons feed (that can't be edited in the style editor), and insert itself (based on w/e factors such as how many posts, page views, type of content,etc). From talking with a recruiter last summer, that may be something much more fun for devs to tackle than trying to redo their backend.
I'm wondering if this goes through, what could do to the start up ecosystem in NYC (assuming freshly minted devs won't want to twiddle their thumbs for too long)?