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Comment on Ask HN: two developers with no marketing skills built an app, then what?

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What are you doing for viral growth? Like, why should I tell my friends to sign up?

Have you thought about setting up some type of system to automatically create profiles for people? You could scan in the front page of a printed thesis (where it lists the advisers), extract the names, and then add pages if they don't exist for those professors and PHD people. Then, when a PHD student googled themselves, the phdtree link would show up.

Yes, we are actually thinking about that idea. The problem is, how to encourage more user participation?

Not sure. Maybe a fully-fleshed out profile could be visually appealing? Or the website could announce that the profile is only 80% complete (like how OKCupid and LinkedIn do it).

Or a big "claim my profile" link?

I have another idea. What about finding a small group of colleges that compete with each other, filling out the profiles for those phd people, and then writing a blog post about it and sending it to the colleges?

Maybe the colleges will use it in marketing material or a blog post. Free publicity for everyone involved!

Then, whomever is reading the college's blog because they care about that kind of stuff will be compelled to claim their profile.

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