Hmm, I'm interested why you think that - I think Google's goal is to fundamentally change the smartphone business to be about services, not hardware, but I don't think that's the same as killing it. As for Samsung, Apple don't seem to be able to match Google's services, so I don't see why Samsung should be able to do any better. I don't own a Samsung device, but if I did I can't think of any Samsung service I'd want to use.