This is indeed the goal, marketing terminology notwithstanding. We're trying to create a system to tie a file to a user (regardless of device), rather than to any device itself. And to do it in such a way that the user doesn't need to know (unless they want to) on which physical device (or devices or services) the file resides.
Comments
I would rewrite the title to be "the death of being aware of the filesystem".
The filesystem is still there. They are creating an abstraction layer such that you don't care about it anymore.
This is indeed the goal, marketing terminology notwithstanding. We're trying to create a system to tie a file to a user (regardless of device), rather than to any device itself. And to do it in such a way that the user doesn't need to know (unless they want to) on which physical device (or devices or services) the file resides.