This idea is presumably based upon the notion that there is an even distribution of the relevant monopoly "tokens" across a given market.
Think about that a little - in terms of the potential prize liability for MacDs.
The normal way of controlling such (to all intents) lotteries is to have a few "golden tickets" capable of winning the more interesting prizes that are only dropped into the market in very small numbers - sufficient only to match the pool of prizes.
My experience of such marketing schemes (now rather historic I will admit) is that many prizes remain unclaimed - but giving them away was not the purpose of the exercise anyway.
Still the exercise was a worthy one - and it should be fun watching everyone looking for exactly the same missing tokens.
I agree with you! My guess was that there's probably a very small number of stickers with very high demand, too. But really, we wanted to create something that people could potentially be helpful to people while not feeling bad that we are not revising :)
Comments
This idea is presumably based upon the notion that there is an even distribution of the relevant monopoly "tokens" across a given market.
Think about that a little - in terms of the potential prize liability for MacDs.
The normal way of controlling such (to all intents) lotteries is to have a few "golden tickets" capable of winning the more interesting prizes that are only dropped into the market in very small numbers - sufficient only to match the pool of prizes.
My experience of such marketing schemes (now rather historic I will admit) is that many prizes remain unclaimed - but giving them away was not the purpose of the exercise anyway.
Still the exercise was a worthy one - and it should be fun watching everyone looking for exactly the same missing tokens.
I agree with you! My guess was that there's probably a very small number of stickers with very high demand, too. But really, we wanted to create something that people could potentially be helpful to people while not feeling bad that we are not revising :)