"Make something people want" may seem obvious, but its still an avoidable and fatal mistake that otherwise smart people frequently make. Put another way: product/market fit is the high order bit.

I like simple, profound slogans like "Make Something People Want" or "Just Do It". They're profound because of what's not written. By those being the only words on the poster the real point its made - "make something people want - nothing else matters".

The prints look gorgeous. Can't wait to put mine on the wall!