Find some concrete data that compares the two. HN probably isn't a sufficient sample. What sort of startup is it?
It might be easier to make up a new name than to settle for .org. A site like boingboing.net does well enough - though I often forget the URL because the .net isn't part of the brand. I've seen links to boingboing.org/com, which might have an effect on search rankings. If you do choose .org, make the .org memorable.
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Find some concrete data that compares the two. HN probably isn't a sufficient sample. What sort of startup is it?
It might be easier to make up a new name than to settle for .org. A site like boingboing.net does well enough - though I often forget the URL because the .net isn't part of the brand. I've seen links to boingboing.org/com, which might have an effect on search rankings. If you do choose .org, make the .org memorable.