Well, to be fair, what counts as value to computer enthusiasts is the specification and feature details. I couldn't care less if it comes packaged with some chat software that I'll end up formatting away along with the default OS (except to the degree that it makes the machine cost more), but let me at those specs. I and other people like me respond very well to this kind of features-heavy marketing.

Your point, however, stands. Most consumers really don't care/know much about what the specs mean, and this is very bad marketing to that demographic.