This is spot on. The reality is that most people responsible for buying web design services do not have a need or desire to understand the technical details that you are being hired to handle. They only need to be made comfortable that you understand the technology and the business problem that they need solved. Every once in a while you'll run into someone that has heard some specific tech terms of which they have no understanding but insist on using, but those people will make themselves readily apparent to you, at which point you can whip out all the tech talk you wish.
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This is spot on. The reality is that most people responsible for buying web design services do not have a need or desire to understand the technical details that you are being hired to handle. They only need to be made comfortable that you understand the technology and the business problem that they need solved. Every once in a while you'll run into someone that has heard some specific tech terms of which they have no understanding but insist on using, but those people will make themselves readily apparent to you, at which point you can whip out all the tech talk you wish.