This is true about every product. Focus on the customer's needs / pains and provide a solution. The underlying technology either doesn't matter at all or is an insignificant part of it.

Put solutions first and then when you discuss technology always take into consideration your client's level of expertise. If the client is non-technical keep technical discussions as high level as possible. Highlight ease of use and how non-technical the product is. If the client is a technical non-developer / power user highlight technical features they'll use. Developer level clients can usually figure out the tech themselves but talk some shop to build rapport.