The quizzes, posted on livejournal, were what actually drove their early users. The blog came way later. Quizzes are non-dating/non-sexual, back in the early 2000s where among <25 year olds online dating was still something nerdy losers did (or old people who were desperate to get married, using sites like eHarm and Match). So, it brought a lot of girls.
I honestly had no idea OKC was actually a dating site until I'd had an account for a year or two. I just had it to answer quizzes.
Very interesting. I recall watching an interview with Sam Yagan and he said they were about to give up, but that blog was the one thing that saved the company. The guy writing the blogs had a math background, and it worked tremendously well.
I wish I had that link, but I'll have to look it up.
I think quizzes/etc. on LJ got them early users, but then there was a big decline in LJ around the time MySpace got popular (2005-2006?), which probably hurt OKC. FB becoming popular essentially killed it. The blog, IIRC, was around that time -- so for a while the "dating" site had a bunch of accounts of people who were originally there for quizzes, many of whom were no longer active.
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The quizzes, posted on livejournal, were what actually drove their early users. The blog came way later. Quizzes are non-dating/non-sexual, back in the early 2000s where among <25 year olds online dating was still something nerdy losers did (or old people who were desperate to get married, using sites like eHarm and Match). So, it brought a lot of girls.
I honestly had no idea OKC was actually a dating site until I'd had an account for a year or two. I just had it to answer quizzes.
Very interesting. I recall watching an interview with Sam Yagan and he said they were about to give up, but that blog was the one thing that saved the company. The guy writing the blogs had a math background, and it worked tremendously well.
I wish I had that link, but I'll have to look it up.
I think quizzes/etc. on LJ got them early users, but then there was a big decline in LJ around the time MySpace got popular (2005-2006?), which probably hurt OKC. FB becoming popular essentially killed it. The blog, IIRC, was around that time -- so for a while the "dating" site had a bunch of accounts of people who were originally there for quizzes, many of whom were no longer active.