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Comment on Is Social Media Worthless?

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Here's the truth: Lucid Chart hasn't figured out how to do social media properly. Now they're making excuses.

The fact is, many business are making a lot of money with their social media efforts.

My little company has tripled revenues since implementing an effective social media strategy. Nearly all of that increase is directly trackable back to the social media marketing we are doing.

Social media marketing can be hard. It requires different strategies than most people are implementing. But that doesn't mean it's worthless, it means that some strategies are worthless, while others are very, very, valuable.

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