The key thing that Zepolen points out that I think lots of people miss is your site/business/etc is about what 'they want', not what 'you want'.
Your business is about your customers. Customers don't want to sign-up, they want to explore or share travel (or whatever your site does).
I think i'm in one of the few markets where vistors are telling me they want a way to sign-up and get notifications, but that is after i've given them what they want, now they want more.
Comments
The key thing that Zepolen points out that I think lots of people miss is your site/business/etc is about what 'they want', not what 'you want'.
Your business is about your customers. Customers don't want to sign-up, they want to explore or share travel (or whatever your site does).
I think i'm in one of the few markets where vistors are telling me they want a way to sign-up and get notifications, but that is after i've given them what they want, now they want more.