The Pepsi example is a brain-dead application of social media. Of course it didn't matter when people are deciding on healthier beverage choices and the market is increasingly saturated. Not to mention Pepsi hasn't iterated on their product in years, and people simply are getting bored.
No social media campaign in the world can save a shrinking business.
Comments
The Pepsi example is a brain-dead application of social media. Of course it didn't matter when people are deciding on healthier beverage choices and the market is increasingly saturated. Not to mention Pepsi hasn't iterated on their product in years, and people simply are getting bored.
No social media campaign in the world can save a shrinking business.