This data comes from users who _play_ Unity games. Whether they pay for them isn't known, but they definitely play games. That alone can be a desirable thing as you noted (network effects etc.).
It also might be that due to various reasons people there tend to not "buy" software (like OS), but are fine with subscriptions (MMOs are _huge_ in Korea) or IAPs.
Comments
There are multiple factors here.
This data comes from users who _play_ Unity games. Whether they pay for them isn't known, but they definitely play games. That alone can be a desirable thing as you noted (network effects etc.).
It also might be that due to various reasons people there tend to not "buy" software (like OS), but are fine with subscriptions (MMOs are _huge_ in Korea) or IAPs.