> The business impact is that companies are evaluated and funded on the basis of metrics like Daily Active Use, Monthly Active Use, Impressions, Visits. Notifications happen prior to all of these metrics.
These are all vanity metrics, not revenue metrics. There is no problem in adding a new one to the list: "Notifications served" and assuming they are received by engaged users. Just like page views and visits, as good and as bad.
Comments
> The business impact is that companies are evaluated and funded on the basis of metrics like Daily Active Use, Monthly Active Use, Impressions, Visits. Notifications happen prior to all of these metrics.
These are all vanity metrics, not revenue metrics. There is no problem in adding a new one to the list: "Notifications served" and assuming they are received by engaged users. Just like page views and visits, as good and as bad.