It's a leap of an idea... but... I can maybe see how letting people do what they love will work.

The most important axiom of a startup is make something people want--you have to make a small subset of people happy.

IF, and this is a big IF, you can get enough users, you can evolve a market of specialists solving problems for each other. And if you can keep the businesses small, ie not corporate, you can probably get away from the "profit by any means necessary" mentality. When businesses, when transactions become depersonalised (which is what happens when you enter into deals with large corporations), you necessarily become one step removed from knowing that you're solving someone's problem. You don't get to see that you're helping people, you only see the proxy of that--money.

It's an idea. I don't know that I buy it. But it's worth a try to make compassion for one another obvious in letting transactions be more personal.