Some of the alternatives available to Reader also have one additional feature built in - Discovery. These companies might look at acquiring Reader users and giving them a taste of discovery, while satisfying the feed reading use case. Discovery then leads to potential monetization avenues. Google could have moved Reader users to Google Currents [1], but I'm not sure why they chose to shut down the product the way they did
I expect that Currents won't live very long. I don't see what value it adds in that space with competitors such as Pulse, Zite, Flipboard and a lot of others. Is anyone actually using Currents? If so, is it any good?
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Some of the alternatives available to Reader also have one additional feature built in - Discovery. These companies might look at acquiring Reader users and giving them a taste of discovery, while satisfying the feed reading use case. Discovery then leads to potential monetization avenues. Google could have moved Reader users to Google Currents [1], but I'm not sure why they chose to shut down the product the way they did
[1] https://www.google.com/producer/currents
I expect that Currents won't live very long. I don't see what value it adds in that space with competitors such as Pulse, Zite, Flipboard and a lot of others. Is anyone actually using Currents? If so, is it any good?