Ironic maybe, but I don't think it's inappropriate. He created a version of the logo that fit his needs because a version that fit his needs didn't exist. It's not much different than the custom icons people make for desktop re-skinning (GIS for "desktop skin custom icons"). The point he's making is that his custom icon is now being reused by many different organizations rather than the official logo, and not only that but his custom icon is being attributed to Google (contrary to his license). AFAIK, re-imagining a Google logo is not against Google's license.
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Ironic maybe, but I don't think it's inappropriate. He created a version of the logo that fit his needs because a version that fit his needs didn't exist. It's not much different than the custom icons people make for desktop re-skinning (GIS for "desktop skin custom icons"). The point he's making is that his custom icon is now being reused by many different organizations rather than the official logo, and not only that but his custom icon is being attributed to Google (contrary to his license). AFAIK, re-imagining a Google logo is not against Google's license.