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"Marketplaces need a big disconnect between buyers and sellers".

This is an interesting statement. I'm not sure I quite understand it though. Can you elaborate further?

It seems to me that you are saying that if buyer and seller know each other then they would eschew the market for a more intimate trading arrangement.

  It seems to me that you are saying that if buyer and seller know each other then they would eschew the market for a more intimate trading arrangement.
This is exactly what I'm saying. E.g. Airbnb wouldn't work if hosts and guests already knew or could easily find each other some other way.
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