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Being underwritten by a well known and respected bank will raise your brand on the financial market. At least if you're not a Google or Facebook...

Aaand the Efficient Market Hypothesis takes another kick to the head. This is getting brutal, folks.

This is the 21st century. Startup CFOs need to start realizing that this is unnecessary and the democracy of the internet is more than enough to "raise your brand" legitimately.

There's no such thing as the democracy of the internet, that's just a new term for 'blogosphere.'

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