You want me to sign up just to see if there are any results in my town? No.
Also, by the very name of your site you are likely to discourage the exact demographic you seek from joining.
If I'm an established man, am I going to go to a site that will surely attract gold diggers? I can join the local city club for that.
Read up on the habits of the well off and be a little more
subtle about it. oh and private jets are passé these days.
Second the sign up bit. You have no credibility nor clout as a new service, your users will bail as soon as they see a sign up. At the very least tease them with sample searches.
Comments
You want me to sign up just to see if there are any results in my town? No.
Also, by the very name of your site you are likely to discourage the exact demographic you seek from joining. If I'm an established man, am I going to go to a site that will surely attract gold diggers? I can join the local city club for that.
Read up on the habits of the well off and be a little more subtle about it. oh and private jets are passé these days.
my guess is that the site has 0 users, so they do the registration bit, to build their membership.
since these guys sound like the MBA types, like everyone mentioned, my guess is that their business plan goes like this:
Year 1: Get driveby registrations, who driveby, register, find out the site is crap, and leave.
Year 2: Open up search results, so that users driveby, find a few results, register, find out they didn't get a response, and leave.
Year 3: Have the core group of users, who use the site and actually have results. Start charging $49.99 for something.
Year 4: Become profitable
Year 5: Sell for billions, make profile on the site, and try to get laid.
Second the sign up bit. You have no credibility nor clout as a new service, your users will bail as soon as they see a sign up. At the very least tease them with sample searches.