As a developer who has to do some email marketing, I can say "It doesn't work in Gmail" is a shame, but not a non-starter.
If you're used to HTML5 and CSS3, HTML for email will make your eyes bleed. Many CSS2 (!) attributes have quirks, few are cross-email client compatible. It's recommended that you inline your CSS, rather than using a <style> block, to ensure that it works as widely as possible. Even the <p> tag is considered a no-no as not every client renders it properly.
So while this doesn't work in Gmail, the <p> tag doesn't work in Yahoo!. #fml
Comments
As a developer who has to do some email marketing, I can say "It doesn't work in Gmail" is a shame, but not a non-starter.
If you're used to HTML5 and CSS3, HTML for email will make your eyes bleed. Many CSS2 (!) attributes have quirks, few are cross-email client compatible. It's recommended that you inline your CSS, rather than using a <style> block, to ensure that it works as widely as possible. Even the <p> tag is considered a no-no as not every client renders it properly.
So while this doesn't work in Gmail, the <p> tag doesn't work in Yahoo!. #fml