Even working on the copy text would decrease accidental unsubscribes.
Something as simple as "This email was sent to somebody@example.org, if you are this person click here to unsubscribe somebody@example.org" then display the email address again prominently on the unsub page
Comments
Even working on the copy text would decrease accidental unsubscribes.
Something as simple as "This email was sent to somebody@example.org, if you are this person click here to unsubscribe somebody@example.org" then display the email address again prominently on the unsub page