I think you're strawmanning Branson into saying something he isn't.

Let me ask you this: why do you automatically assume that this decision rests with the organization to fit its needs? Don't a firm's workers also have a lot of different situations that may require different solutions? Some workers love working at the office. Others love working from home. Others like to have a mixture. It sounds to me what Branson is saying isn't necessarily "telecommuting good, office bad" as much as "It's a bad idea to rigidly force choices on your employees", and I think there's some truth to that view. After all, I don't buy that employment at Yahoo necessarily means that a person won't be successful working from home.

Regardless of my views, I don't think it's accurate to say that this is black-and-white thinking.