The "Scroogled" campaign has nothing to do with products or customers; the point is to broaden the PR base for Microsoft's ongoing campaign to convince the feds to initiate anti-trust proceedings against Google. That is why they hired a political PR executive to create the campaign.
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So it is a bit hypocritical of MS talking about ads in gmail. But again where those ads contextual?
The "Scroogled" campaign has nothing to do with products or customers; the point is to broaden the PR base for Microsoft's ongoing campaign to convince the feds to initiate anti-trust proceedings against Google. That is why they hired a political PR executive to create the campaign.