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Comment on Exec Launches Cleaning-Only App, Expands to Seattle As Housework Is 50% Of Sales

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Considering that Justin Kan is the pivot master and Exec's cleaning service has been so well-received, I wouldn't be surprised if they become a cleaning-only service.

Reminds me of Seamless.com. In the early days, it was trying to position itself as a B2B for all services: Catering, Overtime meals, Black Car Service, Flowers etc.

Turns out that food delivery and catering was the winning idea. Pivot till you profit.

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