Oded Shenkar, a professor at Ohio State University and the author of Copycats, defines it thus: "Basically, you try to innovate where you have an advantage and imitate everywhere else."
Samsung was innovative because they stood on the shoulders of giants (Apple) and made something more advanced, instead of going back to the drawing board and throwing out everything learned from the iPad.
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17/ SAMSUNG : "for elevating imitation to an art form". Really ??
Oded Shenkar, a professor at Ohio State University and the author of Copycats, defines it thus: "Basically, you try to innovate where you have an advantage and imitate everywhere else."
Samsung was innovative because they stood on the shoulders of giants (Apple) and made something more advanced, instead of going back to the drawing board and throwing out everything learned from the iPad.
Yes, really.