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Comment on Ask HN: How can I estimate traffic for a future event?

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You can not accurately estimate how much network traffic will be generated. There is nothing from stopping it from becoming immediately viral. Sites have had hundreds of thousands of visitors increases daily. Be prepared. Host the static on s3 etc... Engineer for it.

Varnish: https://www.varnish-cache.org/ A decent primer.

Failover database servers? Auto scaling on amazon?

A Fortune 500 is a big deal. Don't worry. This is a good kind problem to be having. Regardless, the exposure will continue and be referenceable which is great for your site.

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