Most people buy with their emotions, and use logic to justify the purchase. To maximize the number of people that get into that emotional buying state, you give out sales info in several different ways to cover most readers.
For something like a $79.95 ebook on parrot training, it would probably take you a fair amount of convincing to buy. That's why they give you a long list of reasons in storytelling format. If it were free, you would need less convincing, and the copy would be drastically shorter.
Comments
Most people buy with their emotions, and use logic to justify the purchase. To maximize the number of people that get into that emotional buying state, you give out sales info in several different ways to cover most readers.
For something like a $79.95 ebook on parrot training, it would probably take you a fair amount of convincing to buy. That's why they give you a long list of reasons in storytelling format. If it were free, you would need less convincing, and the copy would be drastically shorter.