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Comment on Racism is Poisoning Online Ad Delivery, Says Harvard Professorparent

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> there's no way of knowing where the bias originates

Just off the top of my head, why not go make a Google Ads account and bid on keywords that sound like black names, and then bid on keywords that sound like white names (according to the professor's criteria)? Wouldn't the price differences show that there is greater demand for one set or another?

My hypothesis would be that the discrimination happening here is simply happening in the ad marketplace, and that while it may reveal something unpleasant about our culture which we would like to see changed, doesn't lend itself to prescriptive intervention-type remedies. I'd like to believe that it may only be revealing that when a bunch of white marketing guys buy adwords in bulk they aren't cognizant of their list of "common names" being essentially "white names," and the arrest record websites caught on to this fact first.

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