Skimming the paper, it doesn't look like she accounted for how common each name is overall. Assume instantcheckmate, which runs the "arrest" themed searches, uses a broader set of names than the competition, that runs generic "looking for foo?" ads. If the black-identifying names are less common than white-identifying ones, that would be enough to cause the correlation.
Do these scam sites even check public records? "The Cesspool of Online Ads is Poisoning Online Ad Delivery" might be a better title.
Someone's bought up keywords and created ads for them. This is not Google being racist but some advertiser trying to narrow in on a particular demographic that they think will be profitable.
Sadly, as the researcher purchased that information, I think it's working.
Comments
Skimming the paper, it doesn't look like she accounted for how common each name is overall. Assume instantcheckmate, which runs the "arrest" themed searches, uses a broader set of names than the competition, that runs generic "looking for foo?" ads. If the black-identifying names are less common than white-identifying ones, that would be enough to cause the correlation.
Do these scam sites even check public records? "The Cesspool of Online Ads is Poisoning Online Ad Delivery" might be a better title.
Someone's bought up keywords and created ads for them. This is not Google being racist but some advertiser trying to narrow in on a particular demographic that they think will be profitable.
Sadly, as the researcher purchased that information, I think it's working.
The advertiser claims they're using a generic name list and applying all their templates uniformly across the board.
They're professional liars, so take it with a grain of salt.