Referencing the below data... a rough estimate is black people are 2.3x more likely to be arrested. Given that it would make sense though it is REALLY awkward as a company practice. Not sure how I feel about that as advertising can also shape/reinforce reality.
Quick data:
White Black
Arrested 7389208 3027153 10416361
Not Arrested 216164057 35902166 252066223
223553265 38929319
Careful with those two sets of data. One includes Hispanic or Latino separated and the other does not. Hispanic or Latino is a larger minority than the black population.
Targeted advertising is nothing new. Do you think you will see the same advertising on BET as you will on TCM? They are going to use what data is on hand to focus ads. Most ads don't really accurately target most people, but enough do to keep them advertising. If it did not work then they would not do it.
Most ads on Facebook want me to get an MBA online.... I already have one, but they have to work with the data they have available.
Great catch brixon. And exactly. There comes a point where for whatever reason, race, gender, or other physical attributes become great predictors for a market coughetsycough. There's one great reason they're (thankfully) supporting a ton more female development... That's their main consumer demographic.
Comments
Referencing the below data... a rough estimate is black people are 2.3x more likely to be arrested. Given that it would make sense though it is REALLY awkward as a company practice. Not sure how I feel about that as advertising can also shape/reinforce reality.
Quick data: White Black Arrested 7389208 3027153 10416361 Not Arrested 216164057 35902166 252066223 223553265 38929319
References: http://en.wikipedia.org/wiki/Demographics_of_the_United_Stat... http://www.census.gov/compendia/statab/2012/tables/12s0325.p...
Careful with those two sets of data. One includes Hispanic or Latino separated and the other does not. Hispanic or Latino is a larger minority than the black population.
Targeted advertising is nothing new. Do you think you will see the same advertising on BET as you will on TCM? They are going to use what data is on hand to focus ads. Most ads don't really accurately target most people, but enough do to keep them advertising. If it did not work then they would not do it.
Most ads on Facebook want me to get an MBA online.... I already have one, but they have to work with the data they have available.
Great catch brixon. And exactly. There comes a point where for whatever reason, race, gender, or other physical attributes become great predictors for a market coughetsycough. There's one great reason they're (thankfully) supporting a ton more female development... That's their main consumer demographic.