Somewhere in the middle of all that text on the page is the actual complaint

'The product never arrives!! The user ID and password won't get into your mailbox!! You will keep getting daily emails urging you to buy products for your pets!'

This obviously is a pretty serious complaint. I can't help but think it should have featured more prominently instead of 'The guy is an Indian and an SEO!!!' being the main thrust.

I'd be interested to see if there is any further information on this. I wonder if Cringley (anonymously) ordered the product to make sure he would be comfortable promoting the guy's business practices first.