It's interesting, because while I agree with you that headlines like this come off as "fluffy link bait", I'm starting to think that Andrew does this (by design or not, not sure) because tit's the easiest piece of the interview to digest. These Mixergy interviews go way deeper than most I come across, and making a title about "getting over the reluctance of approaching potential users" would not be as attractive, although it's one of the best parts of the Q&A.