No. Better search does mean beating google.

But you don't have to play within Googles rules.. theres lots of territory between text search [=cool] and Natural Language [=sucks, to a first order approximation].

For example, just treat data as a graph of tagged pieces of text.. and give a good web interface to that. Bypass all the RDF, semantic web hype and just make something workable, usable. A wiki for data.

anyone looking for a co-founder? Im working on this.