This is an interesting adaptation of the notion of glogging / moblogging; I have to wonder to what extent these guys were inspired by the much more theoretical work done with eyetaps (amazing technology, but not really scalable). The interesting thing to see will be whether, since this is meant to be outward-facing (as opposed glogging's introspective bent), it will suffer from the lack of editorial control. Basically, does a person's life have a high enough density of interesting content that it is worth watching? If the answer is yes, then there is definite potential for radical developments in social media.

\me wanders off to check Joi Ito's moblog.