It is important to note that a pretty design (and yours is really beautiful) isn't necessarily a good design (frankly yours is almost useless). I think your site fails to communicate what you do quickly enough. I lost patience with it; the only reason I lingered was considering your site as a design exercise.
I think that you are squandering almost all of your front page. No one cares about your news; lose it. You are not in the satellite or civil engineering business; lose the logo graphics. No one looks in flash animations for core messages; make it text.
As far as I can tell your business is charging bands fees to make it easier for them to collect fan contact information and helping them contact their fans. I think you should communicate this boldly in the center of the front page.
I have not thought about the copywriting at all but I think you should say:
>Easily collect contact information at the merch table without an internet connection
>Contact your new fans with our email, (snail mail), and text messaging software.
You should not distract your users with anything else.
But, I suspect it may be difficult to sell press packs for $6 a month. I think you could make more money from charging them for snail mailings and sms messages (and you better they aren't free). Further, I think you can additionally monetize your users with affiliate programs for t-shirt printing, cd pressing or whatever else bands need.
As far as I can tell, your team's core competency is graphics design. I think you do a fantastic job and I bet a lot of bands would be willing to pay for you to design their logos or websites or t-shirts or album covers. You can leverage your userbase to find new clients.
I wish you the best of luck and I think you have a good shot if you change your front page.
Comments
It is important to note that a pretty design (and yours is really beautiful) isn't necessarily a good design (frankly yours is almost useless). I think your site fails to communicate what you do quickly enough. I lost patience with it; the only reason I lingered was considering your site as a design exercise.
I think that you are squandering almost all of your front page. No one cares about your news; lose it. You are not in the satellite or civil engineering business; lose the logo graphics. No one looks in flash animations for core messages; make it text.
As far as I can tell your business is charging bands fees to make it easier for them to collect fan contact information and helping them contact their fans. I think you should communicate this boldly in the center of the front page.
I have not thought about the copywriting at all but I think you should say:
>Easily collect contact information at the merch table without an internet connection >Contact your new fans with our email, (snail mail), and text messaging software.
You should not distract your users with anything else.
But, I suspect it may be difficult to sell press packs for $6 a month. I think you could make more money from charging them for snail mailings and sms messages (and you better they aren't free). Further, I think you can additionally monetize your users with affiliate programs for t-shirt printing, cd pressing or whatever else bands need.
As far as I can tell, your team's core competency is graphics design. I think you do a fantastic job and I bet a lot of bands would be willing to pay for you to design their logos or websites or t-shirts or album covers. You can leverage your userbase to find new clients.
I wish you the best of luck and I think you have a good shot if you change your front page.