Depends on how visible your name->email is. I got one yesterday to my current non-public email address (never used for anything except person to person email, and usually not even that), from the one guy I know who uses yahoo email. Told him he might want to make sure his AV is in shape and change his password. Still no idea if it's from this or something else, he discovered that he had a bit of malware (nothing extreme, your average user level) so it could have been anything, but the timing is pretty suspicious considering his setup has gotten infected exactly once over about the four years I've known him (that I know of, but I have no doubt I'd be the first to know).
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Sure, but if the victim sends the same email to all of their friends, he or she will surely end up finding out.
Spammers also have ways to determine your social circle (eg. scraping Facebook), so they can send mail to all your friends.
Depends on how visible your name->email is. I got one yesterday to my current non-public email address (never used for anything except person to person email, and usually not even that), from the one guy I know who uses yahoo email. Told him he might want to make sure his AV is in shape and change his password. Still no idea if it's from this or something else, he discovered that he had a bit of malware (nothing extreme, your average user level) so it could have been anything, but the timing is pretty suspicious considering his setup has gotten infected exactly once over about the four years I've known him (that I know of, but I have no doubt I'd be the first to know).