In physics and astronomy, 10 is the dominant logarithmic base. It's my impression that it's also the case in engineering circles.
An important upshot of the article is really the idea that you should think logarithmically about scaling. It's a scale-independent way to think. It's an easy way to get a website that gets 10 hits/day on the same plot as one that gets 10^9 hits/day.
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In physics and astronomy, 10 is the dominant logarithmic base. It's my impression that it's also the case in engineering circles.
An important upshot of the article is really the idea that you should think logarithmically about scaling. It's a scale-independent way to think. It's an easy way to get a website that gets 10 hits/day on the same plot as one that gets 10^9 hits/day.
An example is here: http://measuredmass.wordpress.com/2012/10/20/more-hn-numbers...