I think growth hacking is something like the activity of setting the right analytics infrastructure in place, identifying bottlenecks in the customer lifecycle and then coming up with and testing minimum viable growth engines.
Marketing is quite narrowly defined as "the process of communicating the value of a product or service to customers."
What differentiates UX from programming and design? It's all about the objective.
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I think growth hacking is something like the activity of setting the right analytics infrastructure in place, identifying bottlenecks in the customer lifecycle and then coming up with and testing minimum viable growth engines.
Marketing is quite narrowly defined as "the process of communicating the value of a product or service to customers."
What differentiates UX from programming and design? It's all about the objective.
So you would place growth hacking in the same league as SEO?
SEO won't directly lead to viral growth, but it is integrated into a product and can be a significant source of early and new users.