It's possible! We've got so many feature requests rolling in though that it might take a while.
Can you explain why CPC is important to you?
If we did CPC pricing, we'd still be buying the inventory on a CPM basis. That means we'd have to develop an algorithm that determins what CPM to bid based on your CPC bid. To make sure we don't lose money on it, we'd have to add some safety margin in there which ultimately means you're paying more.
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Is PerfectAudience going to look into CPC billing in the future?
It's possible! We've got so many feature requests rolling in though that it might take a while.
Can you explain why CPC is important to you?
If we did CPC pricing, we'd still be buying the inventory on a CPM basis. That means we'd have to develop an algorithm that determins what CPM to bid based on your CPC bid. To make sure we don't lose money on it, we'd have to add some safety margin in there which ultimately means you're paying more.