this is a problem imho - why should a vendor specific product be a defacto qualification for a job? I know it is, and plenty of office clerk jobs "require proficiency" in office/word/excel. I say, instead of requiring a product name on your resume, you instead have to show you can achieve a particular effect (say, describe a procedure to achieve a rock texture in the abstract).
I suppose it can matter if that vendor's product is what they use in house and if whatever the other thing is that you know, isn't. They may be worried about the amount of effort they'd need to put into training you to do things their way.
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> potential employers want to see it on a resume
this is a problem imho - why should a vendor specific product be a defacto qualification for a job? I know it is, and plenty of office clerk jobs "require proficiency" in office/word/excel. I say, instead of requiring a product name on your resume, you instead have to show you can achieve a particular effect (say, describe a procedure to achieve a rock texture in the abstract).
I suppose it can matter if that vendor's product is what they use in house and if whatever the other thing is that you know, isn't. They may be worried about the amount of effort they'd need to put into training you to do things their way.