The irony that caught my eye in the article is that American mass-produced sandwich bread is depicted as this old-fashioned, slow production process. It takes far too long for the time-crunched futuristic British bakers. Who can wait 5 hours for yeast to ferment? The Chorleywood process comes to the rescue and whips and explodes the water-flour mixture into a foam that is baked seconds later. While those old-fashioned Americans are still waiting for their ancient traditional yeast to slowly do its thing.
At the same time, we have legions of new-age Rogan-adjacent food influencers on both sides of the Atlantic droning on about how American flour makes them bloated and tired (a line that Rogan himself repeats ad nauseam) while European flour avoids all of these problems.
There are so many things for which modern mass or mass-ish production methods can produce results as good or better than artisanal techniques. Nails, knives [0], textiles, etc are all examples as long as one is considering a modern example that is trying to be good.
But a halfway decent loaf of bread made using hundreds-of-years-old techniques (albeit probably with modern yeast [1] if it’s not sourdough) is just dramatically better than “modern” bread, even though the latter often contains highly engineered ingredients and is made with extreme precision.
[0] I know it’s kind of sad, but a well designed blade cut from a sheet of high quality steel and beveled appropriately is better than even a very, very well made Japanese knife made from the alloys that, for some reason, are still state of the art in Japan. I do imagine that a highly skilled artisan could produce an even better knife from modern steels, but this is a rarity and is very, very expensive.
[1] Actual modern yeast is dramatically better than your average supermarket yeast, in flavor, performance and convenience. In the US market, this means that you should use SAF, not Red Star. Good sourdough starter is still just an artisanal thing.
Comments
The irony that caught my eye in the article is that American mass-produced sandwich bread is depicted as this old-fashioned, slow production process. It takes far too long for the time-crunched futuristic British bakers. Who can wait 5 hours for yeast to ferment? The Chorleywood process comes to the rescue and whips and explodes the water-flour mixture into a foam that is baked seconds later. While those old-fashioned Americans are still waiting for their ancient traditional yeast to slowly do its thing.
At the same time, we have legions of new-age Rogan-adjacent food influencers on both sides of the Atlantic droning on about how American flour makes them bloated and tired (a line that Rogan himself repeats ad nauseam) while European flour avoids all of these problems.
Bread is really a fascinating product.
There are so many things for which modern mass or mass-ish production methods can produce results as good or better than artisanal techniques. Nails, knives [0], textiles, etc are all examples as long as one is considering a modern example that is trying to be good.
But a halfway decent loaf of bread made using hundreds-of-years-old techniques (albeit probably with modern yeast [1] if it’s not sourdough) is just dramatically better than “modern” bread, even though the latter often contains highly engineered ingredients and is made with extreme precision.
[0] I know it’s kind of sad, but a well designed blade cut from a sheet of high quality steel and beveled appropriately is better than even a very, very well made Japanese knife made from the alloys that, for some reason, are still state of the art in Japan. I do imagine that a highly skilled artisan could produce an even better knife from modern steels, but this is a rarity and is very, very expensive.
[1] Actual modern yeast is dramatically better than your average supermarket yeast, in flavor, performance and convenience. In the US market, this means that you should use SAF, not Red Star. Good sourdough starter is still just an artisanal thing.