"Genuine creativity" for mundane web sites is a reason to close the page and buy from someone else. I'm tired of the overcomplication.
Yes, what we want is "function over form" user-oriented design, but what we get is "form over function" user-manipulating design.
The implicit derision of the 2004 website screenshot in the article is telling: "Believe me, y’all, this was the HEIGHT of web design in 2004"
Compare that screenshot to the Nike website that the author calls "fine". The 2004 one has a wealth of information and functionality present on a single page, no scrolling or clicking required. The Nike one is just a fucking fullscreen ad with a menu bar.
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Yes, what we want is "function over form" user-oriented design, but what we get is "form over function" user-manipulating design.
The implicit derision of the 2004 website screenshot in the article is telling: "Believe me, y’all, this was the HEIGHT of web design in 2004"
Compare that screenshot to the Nike website that the author calls "fine". The 2004 one has a wealth of information and functionality present on a single page, no scrolling or clicking required. The Nike one is just a fucking fullscreen ad with a menu bar.