The iPhone is the perfect example of sitting back, evaluating the technology, and delivering a great product. The first to get it right strategy.

Numerous smart phones existed with email, text, call, and internet. iPhone just made it infinitely better. They also had the advantage of convincing carriers to start making money off data rather than text/minutes. This was a paradigm shift that allowed for full web browser to exist. It guzzled data, so carriers were fine subsidizing the phones and reap profits of data plans.